# VANAHEIM Holding GmbH: Impact investments from Hamburg

> The best time to plant a tree was 20 years ago. The second best time is now. (Chinese proverb)

I invest my own capital in energy, resources and people. In what outlives us.

## I invest my own money.

VANAHEIM is the holding company of Mark C. Reinold. There is no fund and no outside capital here, only private wealth. That is why I review every project myself. Thoroughly and without time pressure.

I have 25 years of experience in digital transformation, more than 120 technology reviews in company acquisitions and 5 start-ups of my own with 3 exits behind me. That taught me what counts in the end: people, clean numbers and staying power.

Every investment has to answer one question. Does it fight climate change, save resources or give people the chance to help themselves? If not, I do not invest.

## Four things have to grow.

I measure every investment against them. A project has to move at least one of them forward.

- **A stable climate:** Less CO2 through power from wind and sun. What cannot be avoided yet is offset.
- **Enough resources:** Fewer new goods, more reuse. What already exists should be used for longer.
- **Healthy people:** Education, health and wellbeing are the basis for everything else.
- **Paths of their own:** Helping people help themselves, locally and directly. A small loan is often enough to start a business.

## Eight fields on three branches.

This is where my capital works. Directly, as a loan or as an equity stake.

### Energy

Power from wind and sun, generated and used where it is needed.

- **Wind power:** I invest in wind farms across Europe. Directly or through loans, in operating and in planned projects.
- **Solar power:** I lease roofs and finance the system. The homeowner gets low-cost solar power without investing in it themselves.
- **Solar surplus:** At midday a system often produces more power than the house and the grid can take. I use that surplus on site for computing power instead of curtailing the system.

### Climate and resources

Avoid what can be avoided. Offset what remains.

- **Carbon footprint:** I regularly measure the holding's CO2 emissions and offset them. Through reforestation in Panama and Tanzania, solar systems in Mauritania, South Africa and Vietnam and climate-neutral cooking stoves in Ghana.
- **Resources:** I invest in companies that reuse consumer goods. Upcycling instead of new goods.

### People

Capital for people who want to build something.

- **Self-help:** In economically weak regions a small loan is often enough to become self-employed. Banks shy away from that risk. I support people worldwide who want to build something.
- **Health:** I invest in functional foods and in services that help people stay healthy. A young industry that matters more after years of industrial mass-produced food.
- **Business angel:** I invest early in young companies whose idea fits one of these fields. With capital, with the experience of five start-ups and with my network.

## One tree is not yet a forest.

On my own I move little. That is why I bring together people who share the same goal.

That leads to introductions, shared experience and sometimes honest advice. Always to a conversation between equals.

- Founders with an idea for climate, resources or health
- Business angels who want to share experience and contacts
- Homeowners with a roof or a plot for energy

## Do you have something that wants to grow?

Tell me about it. I read every message myself and reply in person. info@vanaheimholding.com